MarginTide · Competitive pricing intelligenceKnow every price. Protect every margin.
MarginTide watches every price that sets your margin: what rivals charge, what suppliers charge you, how competitors package their plans, and what each sale costs to win.
Basic is free for 30 days, no card required: Price Checker, read-only. Pro and Max cover any vertical.
A full pricing report on sample data. No account needed.
- Margin protected, last 30 days
- $12,480
- Overpayment found, last 30 days
- $8,940
- Wasted ad spend flagged, last 30 days
- $3,260
Built by Agnotiq. Made for online stores, buyers, service businesses and ad spenders. MarginTide is the name of Agnotiq's competitive pricing intelligence software, made in Toronto; it has nothing to do with tides, tide tables or marine forecasts.
Born from client work: Price Checker AgentRead the announcement: MarginTide: price intelligence that shows its evidenceFour ways margin leaks.
Start where it hurts most today. Every MarginTide module runs on the same guardrails, approvals and audit trail.
Price Checker
MarginTide watches the retailers you compete with and turns every meaningful price move into a graded hold, match or move recommendation you approve.
Start with Price CheckerProcurement Intelligence
MarginTide benchmarks what your suppliers charge against real market prices, so savings and renewal risk surface before you sign.
Start with ProcurementServices Pricing
MarginTide tracks how competing agencies and consultancies package and price their plans, so your rate card holds up against the evidence.
Start with Services PricingMarketing Spend
MarginTide watches pacing, cost per acquisition and return on ad spend across the platforms you connect, so waste surfaces before it burns the budget.
Start with Marketing SpendTwo gateways. One pipeline. One defensible call.
Many research runs go out in parallel. One pipeline turns what they find into a recommendation. Two gateways make sure no single data source or AI vendor can let you down.
Extractor
Reads each page. Structured data first, AI only when a page is ambiguous.
Composer
Builds the recommendation from the evidence. Never cites what it did not see.
Quality Grader
Scores it on a five-point rubric, on a different AI vendor where possible.
Built so you stay in control.
Action Center
One queue of recommendations, ranked by impact. Accept, dismiss, or ask for more evidence.
Alerts where you work
Slack and email when something moves that matters, not every time anything moves.
Guardrails and approvals
Set floors, budgets and approvers. Applied changes can be rolled back, with a full audit trail.
Evidence you can open
Every number links to where it came from, with a quality grade beside it.
Reports to share
PDF and CSV for the people who will never log in.
Ready for teams
Roles on every plan; SSO and SCIM on Enterprise. English, French and Spanish.
“MarginTide does the watching and the homework. The decision stays with you.”
What it will never do.
Some lines are built into MarginTide, not left to settings.
Never change a price on its own
You approve each move, or you write the rules that do.
Never cite a page it did not open
Every figure opens to the source it came from.
Never tie you to one AI vendor
Models and data sources are swappable parts, mid-run.
Never hide its working
Each report carries its grade and the reasons for it.
Works with your stack, and your AI assistant.
Connects to
- Shopify
- WooCommerce
- BigCommerce
- Salesforce Commerce Cloud
- Slack
- Google Ads
- Meta
- Microsoft Advertising
- Amazon Ads
- TikTok Ads
- CSV import
Models from Google, OpenAI and Anthropic behind one gateway with automatic failover. Dashboard in English, French and Spanish.
Let your AI assistant work in MarginTide
MarginTide ships an MCP server, an API and signed webhooks. Your assistant works under the same permissions and audit trail as your team.
MCP server docsStart free. Upgrade when it pays.
Basic is free for 30 days, no card required (Price Checker, read-only); after that, runs need a paid plan. Pro is $1,163 a year and Max $4,090 a year, or $114 and $401 billed monthly, through Stripe; cancel renewal anytime. Enterprise on a custom annual agreement.
Basic
Free for 30 days, no card; after that, runs need a paid plan. Price Checker, read-only.
Start freePro
Any vertical, add more workspaces as you grow.
Max
Any vertical, higher limits, managed store connectors.
Enterprise
Everything, plus SSO, SCIM and a named contact.
MarginTide questions, answered.
Competitive pricing intelligence for growing businesses. It watches the prices that decide your margin, checks the evidence with AI, and recommends a move you approve.
Start where margin hurts most today. Sell products online: Price Checker. Buy a lot from suppliers: Procurement. Sell plans or services: Services Pricing. Spend on ads: Marketing Spend.
No. You approve each move, or you write the rules that do. Applied changes can be rolled back, with a full audit trail.
Shopify, WooCommerce, BigCommerce and Salesforce Commerce Cloud, or your own signed webhook. Basic is read-only.
Models from Google, OpenAI and Anthropic. They sit behind one gateway with automatic failover. On Pro and above you can also bring your own provider keys.
Yes, through the REST API, the MCP server and signed webhooks, under the same permissions and audit trail.
1 product × 1 competitor × 1 refresh = 1 AI price check (one research unit).
Basic, Pro, Max and Enterprise, billed through Stripe. Monthly or annual billing. Cancel renewal anytime.
See MarginTide on sample data.
A full pricing report on sample data. No account needed.
LumtryWhat you give backRefunds decided by policy. Exceptions decided by you.
A sister product
NotarayWhat you bookEarly accessMissed calls are lost jobs. Not for long.
A sister productMarginTide runs on the same patterns we build for clients: evals, guardrails and a person on every call that matters. A two-week Discovery scopes yours and ends with a fixed quote.
Book a fit call